St. Louis Real Estate Blog

The Big 3 for Serving Downsizing Seniors

January 2nd, 2014 11:38 AM by Melanie Mitchell - Team Lead/Listing Specialist

When it comes to working with older clientele in your real estate sales business, there are three key fundamentals that we contend must be in place. Not only will having these core pieces in place serve to insure your client is best served, but it also positions you, as a professional, in a more positive light with prospective clients and business-to-business partnerships, thereby boosting your business.

Let’s take a brief look at the three key fundamentals and why they are important.

Number 1: Your personal sphere of influence

If you have done a good job connecting and educating this group, they likely already trust you and see you as their expert when it comes to matters of real estate. Now it’s equally as important to clue them in on the fact you have advanced your education and expanded your services to include mature home buyers and sellers and can assist people as they age with downsizing, relocating, or finding more manageable housing (especially since 1 in 4 sellers is over age 65).

When done strategically and intentionally, this group serves to be the primary source of referrals and leads in both the short and long terms. You add value to your tribe and they will add value to you.


Number 2: Senior Living Communities

As people age into their 80’s and beyond, they frequently choose not to buy yet another home to maintain, but rather move into a community where they have some assistance and are not burdened with the responsibilities of a home.


Posted in:General
Posted by Melanie Mitchell - Team Lead/Listing Specialist on January 2nd, 2014 11:38 AM

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